Advantages of Headless WordPress vs Vanilla WordPress

November 02, 2023Justin Radomski

WordPress is one of the most popular content management systems (CMS) in the world, powering over 40% of all websites on the internet. However, there are different ways to use WordPress, and one of the most notable differences is between “headless WordPress” and “vanilla WordPress.” In this article, we will explore the advantages of headless WordPress and how it differs from vanilla WordPress.

What is Headless WordPress?

Headless WordPress refers to using the WordPress back-end as a content management system (CMS) but decoupling the front-end, or “head,” from the back-end. In other words, the back-end of a headless WordPress website is used to manage and store content, while the front-end is built using a separate technology, such as React or Vue.js.

This approach allows for greater flexibility and scalability in the front-end, as well as the ability to use modern JavaScript frameworks and libraries to create fast and interactive user experiences.

Advantages of Headless WordPress

  1. Flexibility and Scalability: By decoupling the front-end and back-end, headless WordPress allows developers to use the most suitable technology for the task at hand, rather than being limited to the themes and plugins provided by WordPress. This means that developers can take advantage of the latest technologies and frameworks, and easily make changes to the front-end without affecting the back-end.
  2. Performance: Headless WordPress websites can be faster and more responsive than traditional WordPress websites. This is because the front-end can be optimized for performance using tools like React and Vue.js. Additionally, the use of a headless architecture allows for faster load times and a better user experience.
  3. Greater Control: With headless WordPress, developers have more control over the look and feel of the website. This is because they are not limited to the themes and templates provided by WordPress, but can create a unique design using modern front-end frameworks.
  4. Easier to manage: With headless WordPress, content management becomes more efficient as it allows for a separate team to handle the front-end and the back-end development separately. It also allows for simpler content management as the developer does not need to worry about the look and feel of the website, just the data and the logic for displaying it.
  5. Cross-platform compatibility: One of the greatest advantages of using headless WordPress is its ability to work with multiple platforms like web, mobile and even voice-enabled devices like Amazon Echo and Google Home.


In conclusion, headless WordPress provides a number of advantages over traditional, vanilla WordPress. It offers greater flexibility, scalability, and control, as well as improved performance and ease of management. While there are certainly cases where vanilla WordPress is the better choice, headless WordPress is a powerful tool that can help developers create truly unique and high-performing websites.

As the web and technology are evolving, more and more companies are shifting towards headless WordPress as a way to stay on top of the game and provide better experience to their customers.

If you’re interested in learning more about headless WordPress and how it can benefit your business, feel free to reach out to our headless WordPress experts at Double Up Digital.

Justin Radomski

Through his passion for web development and design, Justin executes the creative vision of all Double Up Digital projects. Motivated by perfection, Justin ensures that all design and development products exceed client expectations and constantly challenge the industry standards of design accomplishment. In his spare time, Justin can be found taking pictures that are truly out of this world.