BitHome is a financial management and crypto platform. We started working with BitHome when they were a fledgling company, helping to build their brand from the ground up. Working with them through multiple brand iterations as the crypto environment changed, we helped them build a core message of taking the complex system of crypto and making it accessible, streamlined, and fun for anyone.
Meet the Client
BitHome is a financial management and crypto platform. Their mission is to help maximize mining and staking earnings and give users control of their crypto portfolio. BitHome takes the complex world of crypto and makes it accessible, streamlined, and fun for anyone.
Standing out in a crowded space.
One of the main challenges BitHome faced was its positioning within such a popular and crowded industry. We knew that the branding and design work we did provided a special opportunity to help its product stand out not only as a credible but actually as a desirable option for potential crypto users. We needed to implement a brand image that spoke to the simplicity that BitHome offers its users, without losing its tech-forward edge.
Crypto that can really be for anyone.
Through all variations of branding and brand application, the core message we implemented was taking the complex system of crypto and making it accessible, streamlined, and fun for anyone. We focused on creating a visual brand that highlights the ease with which BitHome makes crypto reachable and enjoyable, as well as building trust in BitHome as both a credible and cutting-edge financial management application.
For both the web and application designs, we built up that brand narrative by focusing on a simplified UX/UI, enabling users to find what they need easily and without unnecessary steps along the way. Consistency was another focus, as we understood that this was what would help the user navigate with ease. The balance of maintaining this simplicity while utilizing exciting modern design & development elements worked to deliver on BitHome’s promises for their users—an easy and seamless crypto experience.
Standing out in a crowded space.
What emerged from our partnership-minded collaboration with the BitHome team was a visual brand and brand applications that highlight the ease with which BitHome makes crypto reachable and enjoyable, as well as build trust in BitHome as both a credible and cutting-edge financial institution. We were able to imagine and implement a brand that was as exciting and tech-forward as it was sophisticated and simplified.
A brand that tells a story
BitHome's brand tells the story of what they can deliver in an ever-evolving and overcrowded industry—crypto that really can be for anyone. Its blend of simplicity, sophistication, and cutting-edge aesthetics backs up its promises.
Its simplicity doesn't detract from its excitement, nor its credibility–it adds to it.
Feature-focused
We knew that in order to really showcase BitHome’s value, it was important for users to see the interface for themselves. We focused on using application screenshots heavily throughout their site to highlight UX/UI and fill users in on how BitHome benefits them.
A simplified user experience
We accomplished our goal of simplicity by focusing heavily on the UX/UI of the application. Much of our processes went to understanding what the user wanted and how to provide it for them in a way that was easiest to navigate and made sense within the context of the website or application as a whole.