Social Media

Which Social Media Marketing Platform Is Best for Your Business?

May 14, 2019Joel Mehler

Social media marketing has become an indispensable tool for businesses. It provides a platform that allows businesses to reach out and engage with a large audience. More than three-quarters of small businesses say they leverage social media to promote their brands.

With everyone jumping on the social media bandwagon, there’s still some strategy that’s involved with social media management. Many businesses start with the social platform that they’re most familiar with, not realizing that it might not be the best option for their business.

iPhone on a table with social media icons hovering above it.

Choosing the Best Social Media Marketing Platform

If you want to optimize your results with digital media marketing, it’s important to know which social networks are going to connect you with the most important segments of your audience. To help unravel this mystery, here’s a look at what each platform offers for your digital strategy.


Facebook is the go-to social platform for practically every business. The advantage of Facebook is their incredibly large user base that spans just about every demographic. Facebook is also a great place to start for those who are just dipping their toes into social media marketing because of its familiarity.

Another plus for Facebook is that they provide solid analytics and insights that help businesses identify and reach the most valuable segments of their audience. Plus, when most people look for businesses through social media, Facebook is the first place they turn.


Instagram has surged in popularity in recent years, and there are a couple of reasons for this. First, Instagram is visual, which appeals to the modern social media user. Secondly, Instagram is geared toward mobile users – a segment of your audience that is growing by the day.

Instagram’s demographic is growing and now encompasses millennials that are bookended by generations X and Z. If you’re looking to reach an audience that’s somewhere between their late teens to early 40s, Instagram is a must. Just remember that visual appeal is key on this platform, so it’s important to invest time in creating quality visual content.


Considering that YouTube ranks at the top of social networks, it’s amazing how many businesses fail to leverage its power. Today’s audiences love video, and if you’re regularly creating video content of any type, YouTube is a great place to spark engagement.

Also, you don’t need to invest the time in producing and keeping up with a YouTube channel at first. Just start by posting new video content on a regular basis to start building a following.


Twitter is great for businesses who have the time to interact with their audience on a daily basis. Twitter has soared in popularity and hashtags can be a brilliant tool for brand marketing. Twitter has a fairly wide demographic; however, the challenge lies in maintenance.

Businesses that are most successful with Twitter are the ones that can post and engage daily, sometimes multiple times a day. It can be time consuming to come up with material to post and follow through on engagement. Twitter loses its effectiveness for businesses that can’t, or don’t, put in the time.

Find Your Social Media Marketing Sweet Spot Today

Are you ready to see some serious results with social media management? At Double Up Digital, we can help. We’re a marketing company that can elevate every aspect of your social presence. Contact Double Up Digital to learn more today.

Joel Mehler

A graduate of the University of Alabama, Joel was first introduced to digital marketing and SEO while participating in an international internship program in Barcelona, Spain. Joel maintains consistent oversight on strategy performance, client relations and day-to-day operations. Joel is an avid traveler and spends much of his free time in search of Atlanta’s next fun trend.