Digital Marketing

5 Tips for Improving Your Display Advertising

April 19, 2019Joel Mehler

To say that we’re a society that has a passing interest in technology and the internet would be a tremendous understatement. It’s estimated that the average person spends nearly 6 hours a day online – nearly as much time as the average person spends working. What’s equally alarming is that the amount of time we spend on the internet has doubled in the last decade. More and more businesses are looking to display advertising to reach consumers.

What this means for businesses like yours is that the digital landscape is growing increasingly congested. Although people are spending more time on the internet, it’s become more difficult to reach them through search engine optimization alone. Today, it’s necessary to invest in pay per click ads that elevate your business above the heap. Display advertising is an excellent way to achieve this.

But with so much distracting “noise” on the internet, how can you accomplish this? Here are 5 tips for creating super effective and engaging display advertising tactics.

Implement a Mobile First Strategy

The amount of internet traffic that’s coming through smartphones is on a steady upward trajectory. There’s a really good chance that the person viewing your display ad is doing so on a mobile device. It’s imperative that you create display ads that speak to the mobile consumer.

You can optimize your ad’s effectiveness with mobile consumers by packing all the important information into the first line of your copy, creating your ad with visual elements that pop on smaller smartphone screens and consider using video to deliver your message.

Keep It Simple

There are few things worse than a display ad that tries to pack the content of a full page ad into one small square space. Your display ads should deliver your branding, offer a value proposition, be visually captivating and include a powerful CTA. That’s it.

Don’t try to work your story into your display ads or pack them with irrelevant text. You have a limited amount of space, so take advantage of visuals that engage and produce an emotional response.

Location, Location, Location

For local business, display ads can be a traffic magnet. Mobile consumers who search for businesses are more likely to visit that business within a day. You can capture more attention from local, mobile customers with display ads.

Try including location based keywords, images or graphics that are geographically relevant, and value propositions that are location based to fuel traffic.

Use Display Advertising to Encourage Movement through Your Funnel

Your goal with display ads should be to attract a very targeted segment of your audience. Going too broad with a display campaign will almost always prove to be a waste of money. Think about each stage of your sales funnel and then build display campaigns that are targeted to incite movement through each phase.

Be Bold with Your Call to Action

Finally, don’t be wimpy with your CTAs. With limited space to make an impact, you can’t afford to be anything but compelling and straightforward with your CTA. Create call to actions that are visually distinct and stand out. Then, use action oriented language such as “show me”, “get started now” or “sign me up”.

Work with a Professional PPC Management Team

Here’s a bonus tip. There’s no reason you should tackle creating the perfect display ad on your own when there are professionals that can help. At Double Up Digital, we know to create display ads that generate quality traffic for your business. Contact us and let us introduce you to our PPC management services today.

Joel Mehler

A graduate of the University of Alabama, Joel was first introduced to digital marketing and SEO while participating in an international internship program in Barcelona, Spain. Joel maintains consistent oversight on strategy performance, client relations and day-to-day operations. Joel is an avid traveler and spends much of his free time in search of Atlanta’s next fun trend.