Digital MarketingWeb Development

Why User Behavior Analytics Is the Key to a Successful Website Redesign

April 26, 2019Justin Radomski

It’s time for a website redesign, and you’re looking to get the biggest impact from your investment. You’ve poured over the metrics and devoured everything you could on the value of user experience in website design. Still, wouldn’t it be great if you could access insights about how visitors really interact with your website and where their pain points exist? User behavior analytics is the solution you’re looking for.

There’s a ton you can learn about your website visitors with behavioral data. These insights can help you optimize your new web design to generate more leads and level up your conversion rate.

Here are the basics to get your started.

Why User Behavior Analytics Is Important

Retail stores use behavioral data all the time to influence their merchandising strategy. They pay attention to details like the customer’s movement through the store, where they’re most likely to stop and linger and which types of displays are most effective for encouraging last minute, add-on sales.

Using specialized tools, you can access similar types of behavioral data for your web design. For instance, you can learn where visitors are stopping to linger as they scroll through your website and you can discover which elements of your web design encourage movement and where a lack of optimized user experience is turning people off.

At the end of the day, the overall performance and usability of your website determines how successful your business is. There just aren’t a lot of crazy successful businesses out there with websites that fail to optimize the user experience. Let’s look at how you can start leveraging behavioral data to influence your website redesign.

The Basics of Behavioral Data

Behavioral data is all about digging in and getting real insights about how users are interacting with your website. It is less about black and white numbers and more about tangible insights that give you a peek into the minds of your website visitors.

There are multiple tools and techniques you can use to collect behavioral data. Two of the most popular, and most effective, methods of collecting this data are user interviews and heat maps.

User interviews involve real people using your website and then communicating to you details about their experience. User interviews work best when you include people that are from the target audience you want to engage with. You can use this opportunity to learn about where your website met their expectations and where they encountered frustrations.

Other conversion rate optimization (CRO) tools like heat maps provide invaluable insights into how customers are engaging with your website. Heat maps provide a visual representation of the “hot” and “cold” areas of your web design. For example, if you notice that your most important CTA is in the middle of a cold zone, then this tells you that it’s crucial to rethink its placement.

Optimizing Your Website Redesign

There are a lot of components that go into successful web development. Working with a professional website design company for your redesign gives you a competitive advantage in the digital landscape. We’re a team of professionals who know exactly how to produce results with your website redesign. Contact Double Up Digital and speak with a professional web developer today.

Justin Radomski

Through his passion for web development and design, Justin executes the creative vision of all Double Up Digital projects. Motivated by perfection, Justin ensures that all design and development products exceed client expectations and constantly challenge the industry standards of design accomplishment. In his spare time, Justin can be found taking pictures that are truly out of this world.